Moberg began in Zagreb in 2013 — three engineers, one Icelandic BNPL client, and a deliberate decision to do serious engineering for the long horizon. That first client is still a client today.
In 2013 Moberg started the way a lot of good engineering companies start: small, focused, and pointed at one hard problem. Three engineers in Zagreb took on a single client — an Icelandic buy-now-pay-later business called Netgíró — and set out to build it properly.
That meant payments, loan management and automated credit scoring built from the ground up, with both the backend and the mobile app owned by us. It wasn't a quick contract. It was the start of a relationship we still run today.
The first year set the pattern for everything that followed. We chose to work for long horizons rather than chase volume — to take real ownership of a system, live with it in production, and be there for the next version and the one after that.
It also fixed our centre of gravity. A Zagreb company doing serious work for an Icelandic fintech became the template for a cross-border way of working that now defines us: European-rate engineering depth for clients who take quality seriously.
Netgíró is now one of Iceland's leading BNPL platforms, with 2,000+ merchants, and the backend and mobile app are still run by us. A relationship that began with three engineers in 2013 is the longest line on our timeline — and the clearest proof of what "serious engineering for long horizons" actually buys a client.
Everything else on this timeline — the data practice, machine learning in production, the platform era, the Kvika partnership — grew out of the discipline we committed to in that first year.
Two years in, the focus on Iceland firmed up — and a data department was born.
Read the story →Payments, loan management and credit scoring, run by us since 2013.
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