Stories

The work, and the proof behind it.

The full catalogue — case studies by solution and industry, partnerships, and company milestones. Every entry drawn from a real engagement.

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Blog · Data platforms · Nenad Makar

Microsoft Fabric vs Databricks: a high-level overview

Two strong answers to the same modernization question — a neutral comparison across use cases, skills, cost, AI, governance and CI/CD.

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Story · Product Engineering · Digital health

Sidekick Health — four apps, medical-grade QA

Mobile development and quality assurance across four digital-therapeutics apps — including the medically verified Meno!.

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Story · BI & Analytics · Retail

A retail group's data lake, finished and put on rails

Grocery, e-commerce and pharmacy data unified on Databricks — with CI/CD and DevOps introduced mid-flight.

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Story · Product Engineering · Retail

Heimkaup — grocery e-commerce at national scale

A full webshop end-to-end — backend, every integration, frontend — that carried the business through a model transition.

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Story · Product Engineering · Banking & Fintech

Na Oku — a new engine under a live card product

The backend of Erste Card Club's transaction app rebuilt from scratch — without interrupting the clients using it.

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Story · Product Engineering · Telco & Media

bonbon — one codebase for a national telco brand

Flutter development inside a Deutsche Telekom-group delivery organisation — built to a global telco's bar.

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Story · Product Engineering · Hospitality & Travel

Arctic Adventures — a portal for Iceland's biggest adventures

User portal and back office shaped in a two-day discovery, shipped as an MVP, growing feature by feature.

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Story · ML & AI Ops · Fintech

Five generations of scorecards without a rewrite

How Netgíró's credit models evolved through five generations on one operating layer — versioned, monitored, retrained on schedule since 2018.

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Story · AI Assistants · Aquaculture

Chat with your salmon farm — Arnarlax

Conversational analytics over the farm lakehouse: biomass, feed and harvest questions answered with citations, under the platform's governance.

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Story · BI & Analytics · Hospitality

Hópkaup — group-buying analytics that price every deal

Deal-level margin known before a campaign runs — group-buying and BNPL analytics on a shared data foundation.

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Story · BI & Analytics · Banking

A 10 TB Medallion lakehouse that survived audit

Bronze / Silver / Gold across an investment bank — every Gold figure walkable back to a Bronze event, ROI 80%+ in year one.

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Story · Data Science · Banking

Netgíró — credit scorecards & IFRS 9 ECL

Five scorecard generations and audited monthly ECL production — ~2× reduction in risk losses after rollout, defended in board meetings since 2018.

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Story · Data Science · Aquaculture

Biomass forecasting at Arnarlax — egg to harvest

Forecasting biomass and harvest windows from farm, feed and environment data — production decisions made weeks earlier.

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Story · Product Engineering · Fintech

Netgíró — Iceland's leading BNPL platform

Payments, loan management and automated credit scoring built from the ground up — 2,000+ merchants, backend and mobile app run by us since 2013.

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Story · Product Engineering · Fintech

Straumur — a payment facilitator from scratch

Kick-off September 2022, first transaction April 2023, 50M+ transactions in 18 months — portals, APIs, hosted checkout and a Shopify plugin.

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Story · Product Engineering · Retail

Gripið & Greitt — scan-and-go checkout for Bónus

Mobile self-checkout for Iceland's largest grocery chain: scan as you shop, pay in the app, walk out — retail-floor reliability on consumer UX.

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Story · Cloud Infrastructure · Fintech

Straumur on AWS — payment-grade infrastructure

Infrastructure for a payment facilitator built from scratch: gated deployments, secrets discipline and audit trails from the first commit.

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Story · Legacy Migrations · Banking

Off SQL Server in three stages — an investment bank's journey

DWH consolidation, then a 10 TB Medallion lakehouse, then full cloud migration — ROI 80% / 83% / 57% in year one, by stage.

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Story · Product Engineering · Hospitality

Gaveia — four booking platforms, one property hub

Campsites, mobile homes, villas and holiday houses sold through four storefronts — unified property data, search and booking underneath.

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Milestone · 2013

Three engineers and one fintech client

How Moberg started: a Zagreb start-up, an Icelandic BNPL client, and the decision to do serious engineering for long horizons.

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Milestone · 2015

The Alva merger and the birth of the data practice

Two years in: a merger that fixed the focus on Iceland, and a data engineering & science department founded years ahead of the market.

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Milestone · 2017

The year ML went into production

Sales, marketing and risk models live across fintech — and the operating habits that made model number two cheaper than model number one.

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Milestone · 2020

The platform era — engineered to repeat

Versioned infrastructure, CI/CD on every pipeline, a governed multi-tenant lakehouse: the year transformation became repeatable.

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Milestone · 2022

Kvika Bank acquires 40% — the partnership chapter

Why a bank bought into its engineering partner, and what changed the day the relationship became structural.

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Milestone · 2023

Straumur goes live — the accelerator at full speed

Kick-off to first transaction in seven months; 50M+ transactions in eighteen. What it takes to launch payments infrastructure that fast.

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Milestone · 2024

AI joins the operations room

AIOps and AI-driven engineering in production — applying the discipline we sell to the way we ourselves run platforms.

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Milestone · 2025

Microsoft Solutions Partner — Data & AI

What the Azure Data & AI designation means, how it was earned, and what it changes for clients on the Microsoft stack.

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Milestone · 2026

Databricks Partner — and the move into business MCPs

A second platform designation, and the next chapter: governed, conversational access to enterprise data and actions.

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Client voice · Kvika Bank

“On time, at a lower cost” — the partnership behind the quote

Ármann Þorvaldsson's words, unpacked: the projects, the platform and the 40% stake that followed.

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News · Partnership · Since 2022

Kvika Bank — strategic partner and part-owner

How a 40% acquisition turned into the structural backbone of the company.

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News · Partnership · December 2025

Microsoft Solutions Partner — Data & AI (Azure)

Designation in the Microsoft AI Cloud Partner Program for sustained data & AI delivery.

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News · Partnership · 2026

Databricks Consulting & Solution Implementation Partner

Lakehouse architectures, pipelines and AI workloads on the Databricks platform.

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